Glow Co. — Consumer Insight → Brand Identity & Product Strategy

ADV 428 | Michigan State University

As a busy college student juggling classes, work, and a social life, I found that eating healthy was something I genuinely cared about — but rarely had the time to prioritize. The goal of this project was to turn that personal tension into a brand that solved a real problem for people like me.

Glow Co. is a meal prep and delivery service built for people on the move, designed to make nutritious eating effortless without feeling like a chore. Every element — from the warm, energetic visual identity to the "on the go" vending and studio fridge concept — was created to reflect a brand that meets its customer wherever they are.