ADPR à la Med — Consumer Research → Brand Identity & Social Strategy

ADV PR 330 | Michigan State University

MSU's ADPR à la Med study abroad program lacked a defined brand identity, making it difficult to attract and connect with prospective students. As a student participating in the program, I developed a full brand guide to give it a cohesive voice and visual presence that authentically reflects the experience of living and studying abroad in Rome and Cannes.

The goal was to capture what makes this program unique — the culture, the self-discovery, and the close community it builds — and translate that into a brand strategy that could be applied consistently across all platforms and communications. The result is a guide that not only defines how the program looks, but how it speaks and who it speaks to.