Rhode Beauty — Consumer Research & Social Strategy Analysis

ADV 342 | Michigan State University

Rhode Beauty has built one of the most talked-about marketing strategies in the beauty industry — but does it actually drive purchasing decisions? This project set out to answer that question through original consumer research.

By designing and conducting a survey of 101 respondents, I analyzed how Rhode's limited-edition drops and social media content influence urgency to purchase, and what that means for the brand's broader strategy going forward.